Business Development Specialist - RSG, Inc.
As RSG’s Business Development Specialist, I help shape how our firm presents its work to cities and public agencies across California. I identify and track new opportunities, lead the development of competitive proposals, and collaborate with subject matter experts to translate technical work into clear, compelling narratives. My role bridges strategy and storytelling—I write, edit, and coordinate content that highlights RSG’s impact in housing, economic development, and municipal finance, while ensuring our brand remains consistent and forward-looking.
One of my most rewarding projects was directing and producing a special edition of RSG Insider, our firm’s thought leadership podcast, hosted by Carol Ieromnimon and featuring Jessica Gonzales, one of RSG’s newest Directors. This episode explored the transformative work of Community and Neighborhood Development and its role in building equitable, sustainable, and resilient communities. I led the project from concept to completion—developing the creative direction, coordinating interviews with leaders from across California, and managing production logistics and editing. The episode featured powerful insights from Rochelle Mills (Innovative Housing Opportunities), Monica Robles (Asociación de Emprendedoras), Dave White (Opportunity Stanislaus), and Amber Tarrac (Founder Fuego), spotlighting real-world success stories in improving economic well-being and quality of life for underserved populations.
The episode drew strong engagement on YouTube and LinkedIn, amplifying RSG’s voice as a thought leader in community and economic development.
SENIOR EDITOR FOR CHEEF HOLDINGS INC.
Provided copy and creative direction for nearly a dozen start- ups in the CBD health and
wellness marketplace utilizing latest industry practices (SEO, B2B and Wordpress Software). Provided sales copy for promotional emails and website blogs. Managed multi-channel PPC advertising campaigns, developed digital marketing strategies, built campaigns from the ground up tracked client goals.
EMAIL MARKETING MANAGER FOR CHEEF HOLDINGS INC.
Developed and executed email marketing strategies for Holistapet, Exhale Wellness, Cheef Botanicals, and other changing brands in the agency. I created targeted and segmented campaigns, designing and implemented automated workflows, analyzed performance data, and stayed up-to-date with industry trends, collaborated with cross-functional teams, managed and grew subscriber lists, ensured legal compliance, monitor deliverability rates, and used testing to improve performance.
Demonstrated through segmentation and personalization, targeted email campaigns that resonate with specific audience segments.
Delivered value to subscribers by providing them with useful and relevant content that addresses their pain points and needs.
Created compelling subject lines that capture the reader's attention and motivate them to open our emails.
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Simple and clear messaging that is easy to read and understand, using design elements that enhance the reader's experience.
Crafting effective calls-to-action that prompted our subscribers to take the desired action, whether it is to make a purchase, subscribe to a service, or engage with our brand.
MARKETING MANAGER FOR LITTLE WONDERS LEARNING CENTER
part time passion project
I have slowly taken on the mantle of part-time Marketing Manager at a preschool in Northern Utah. The school is called Little Wonders Learning Center, and it is lovely. Many small businesses across the nation have a hard time maximizing their marketing potential by transitioning to the digital world. I have had so much fun building my marketing portfolio through projects like this and helping this business thrive online. Check out this short commercial that I wrote and directed for the school